About Sling Jax

The company was started in 2006 by Shani, mother to four children.   Since then the business has grown and changed in many ways. Baby slings have become an increasingly popular choice for parents in the UK and abroad, many of whom have found their way to Sling Jax and the wide array of slings on offer!

About Babywearing

Why should you 'Sling that Kid'?

Babies naturally cry as their way of letting us know that they want to be in our arms, being involved in whatever is going on. In 'developed' countries, generation after generation has been taught that constant crying is normal behavior. It is not. Notice that crying babies are almost always happier when picked up.

Babies who are left in pushchairs or carried in car seats, miss out on the stimulation that that they would receive if they were being held.

According to Dr Sears, a prominent American paediatrician, carrying or 'wearing' your baby has several benefits for both the child and the carer.

Benefits for baby

• Carried babies easily develop a lasting bond with their carers ... including grandparents, siblings etc.
• Carried babies learn to sit, stand and walk earlier.
• Carrying babies stimulates their development. As they spend more time quietly observing the world, their communication skills develop and their confidence grows.

Benefits for carer

• Helps them to breastfeed discreetly anytime.
• Allows carer to tend to other children/run errands/do other tasks such as housework.
• Travelling on public transport/shopping/hiking is much easier.
• Additionally, using a sling helps to protect the carer from back, shoulder and neck pain.